After ABC aired the controversial footage, Pepsi pulled its sponsorship from the event entirely and stricter penalties were put in place to prevent further abuse of these horses. The method referred to as ‘soring’ causes these horses to step higher due to stifling pain, resulting in a more ‘fancy’ high-stepping gait. It it important to note, however, that not all Tennessee Walking Horses are trained with this method. Thus far four Tennessee Walking Horse handlers have pleaded guilty to horse abuse, and it is expected that this number may steadily rise.