You may have heard a while back about Pepsi pulling its sponsorship after controversial footage about the Walking Horse National Celebration was aired. If not, take a quick peek at the Humane Society video most of the clips were gathered from below:
After ABC aired the controversial footage, Pepsi pulled its sponsorship from the event entirely and stricter penalties were put in place to prevent further abuse of these horses. The method referred to as ‘soring’ causes these horses to step higher due to stifling pain, resulting in a more ‘fancy’ high-stepping gait. It it important to note, however, that not all Tennessee Walking Horses are trained with this method. Thus far four Tennessee Walking Horse handlers have pleaded guilty to horse abuse, and it is expected that this number may steadily rise.
The Walking Horse National Celebration has had a long rich history of glam and glitz, and its horses have long been prized for ‘man-made’ gaits which are judged on exaggeration: the more articulated gait, the higher the score. To non-equestrians, this in itself may seem inherently abusive, but it is important to remember that some of that movement is naturally attributed to the breed. The Humane Society video, which has been on YouTube since May, was not the first horse abuse video to be posted by Humane Society: a nearly identical video detailing the same cruelty at the exact same horse show was posted by Humane Society in 2009. In 2010, Pepsi did not pull its sponsorship even though the 2009 video showed near-identical cases of soring. The only major difference was that no images of horses being hit on the head were shown.